sempyo
    Free brand audit

    How consistent
    is your brand?

    Ten quick questions, about two minutes. You'll get a Brand Consistency Score, your weakest spots, and the fixes that matter most. It reads your answers, not your site.

    1 of 10

    If you covered up your logo, would your audience still know a post was yours?

    10 questions · about 2 minutes · no sign-up to see your score

    The idea

    A brand isn't a logo. It's whether everything you put out feels like it came from the same place.

    A brand audit is how you find where that breaks down. This one zeroes in on the thing that quietly erodes recognition for most businesses: consistency.

    Five areas, one score

    01

    Foundation

    Whether you know who you're for and what makes you different, clearly enough that it never drifts.

    02

    Voice

    Whether you sound like the same brand from post to post, and whether anyone else can write in that voice.

    03

    Visual identity

    Whether a real system, colours, type, logo, templates, runs through everything you publish.

    04

    Cross-channel consistency

    Whether your brand holds its shape across LinkedIn, Instagram, your site and email, or shape-shifts per platform.

    05

    Presence

    Whether you show up on a steady rhythm, or go quiet the moment things get busy.

    Most brands don't have a talent problem. They have a consistency problem, and it's the most fixable one there is.

    Recognition compounds. Look and sound like one brand for long enough, and familiar turns into trusted, trusted into chosen.

    Brand audit

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